Meta Ads Masterclass

Since you’re here, you probably already see the value in running Meta Ads, from validating your audience, to testing messaging, to supercharging growth. But you probably also know that as simple as the platform seems, it takes strategy to run campaigns successfully.

The Meta Ads Masterclass is designed to help you do just that. Filled with 18 video lessons plus tools, templates, and homework to help you identify where Meta Ads fit within your overall marketing strategy, establish your channel strategy, develop creative, and forecast performance.

You’ll learn how to create campaigns, ad sets, and ads, build audience segments, and manage performance.

And you’ll do it all with the guidance of a Fractional CMO who’s been working with Meta Ads for over a decade.

Create & launch your Meta Ads strategy side-by-side with a seasoned pro.

We’re putting the finishing touches on our masterclass! Join the wait list below to be among the first to know when it launches and receive a special discount.

Intro to Meta Ads

Not sure if Meta Ads are right for your business? This video will take you through the basics, including:

  • How & what you’ll pay for ads

  • Campaign objectives & optimization

  • Campaign types

What’s included?

You’ll get on-demand access to 18 videos plus tools, templates and homework to help you craft a Meta Ads strategy that’s tailored to your unique business. Contents include:

Module 1: Intro to Meta Ads

Learn the basics of Meta Ads, including:

  • Cost structure

  • Objectives & optimization

  • Campaign types

Module 2: Your Marketing Strategy (& Where Meta Ads Fit)

Identify where Meta Ads fit in your marketing strategy and customer journey.

Module 3: Your Meta Ads Channel Strategy: Objectives & Audience

Identify your channel objectives and begin building out audience segments.

Module 4: Great Creative

Learn what makes great Meta Ads creative, understand best practices for copy and design, and begin drafting your messaging and creative brief.

Module 5: Performance Data

Delve into need-to-know metrics for Meta Ads and set up your campaign performance dashboard.

Module 6: Budgeting & Forecasting

Learn how to think about your Meta Ads budget and develop a performance forecast, with separate tracks for ecommerce and service-based businesses.

Module 7: Account Structure & Campaign Setup

Learn how campaigns are structured in Meta Ads and begin setting up your own campaigns, ad sets, and ads.

Module 8: Understanding Performance

Identify what’s working (and not) with your ads and the levers to pull to drive performance. 

Module 9: A Few Extras

Learn how to track changes to your campaigns, moderate comments, implement cost capping, and set up A/B tests

Tell me more…

  • The class is geared towards businesses who want to launch a Meta Ads campaign, but aren’t sure where to start.

    It’s also great for founders or marketing leaders who oversee freelancers, agencies, or FTEs that manage Meta Ads. This class will equip you to better understand performance and provide strategic and tactical direction.

    It’s best for early stage brands with ad budgets of up to $30k/month.

Let’s Make It Happen.

We work with direct-to-consumer brands ready to unlock efficient growth. Ready to scale?