Build Your Marketing Strategy
A guided template to help fractionals and consultants stop winging it — and start showing up with clarity and confidence.
If you’re doing “all the things” — posting, pitching, following up — but still feel like your business isn’t quite clicking, you’re not alone.
For a long time, I told myself I didn’t need a marketing strategy. I knew what I was supposed to do — post on LinkedIn, write outreach, follow up with leads. So I just kept going.
But without a real strategy, everything felt...disconnected.
Posts didn’t land the way I hoped. Outreach felt fuzzy. I kept wondering if I was missing something.
Turns out, I was. Not tactics. Clarity.
So I finally built a strategy — one that aligned with who I wanted to work with and how I want to show up.
Everything shifted.
I turned that strategy into a template — so you don’t have to start from scratch.
This isn’t a generic fill-in-the-blanks doc or AI-generated fluff. It’s a guided thinking tool — with prompts, examples, and structure to help you get clear on:
Your target audience
Your competitive opportunities
Your unique value proposition
Your tone of voice + point of view
Your positioning + messaging
Your content strategy
…and how it all fits together
This is the foundation that makes your marketing — from posts to proposals — sharper and more effective.
Fractional Fridays Marketing Strategy Template (Canva)
Do you have a paid subscription to Fractional Fridays? Grab your promo code for $8 off here. (It’s at the end of the paid subscriber section.)
Want to learn more? Read my Substack post here.